Is asset management buy side? 1.29K viewsInvestments 0 Guest60 0 Comments I find what is buy and what is sell side a bit confusing. Do you know if asset management is actually buy side? 1 Answer ActiveVotedNewestOldest 0 Guest60 Posted 0 Comments I would say that asset management is buy-side. Asset management firms will need to buy and sell securities but they do not make recommendations for other to buy which is the definition of the sell-side. Register or Login Search for: