A client relationship management system will enable to segment your prospective or existing customers, understand their needs and offer them a product that will cover their needs.
A CRM will help you automate tasks such as capturing information from prospective customers, process the data and offer products that will likely result in a sale. However, it is worth mentioning that the cost should be always compared to the benefit that your company is likely to have from implementing such software since installing any CRM is the first step. You will need to train your staff and maintain your software.