Do you think integrating a CRM software can help a company increase it’s customers base and increase sales from existing customers?
Yes it can increase revenue indirectly and directly. A company that manages to integrate a good CRM solution in the overall strategy and day to day operations is expected to increase the customer base by offering the right products to potential customers (leads). It’s also expected to increase sales per existing customers by understanding the needs of it’s customers, developing new products or matching these needs with existing products.
It’s not just automation of the client relationship management and all the processes that this involves, it’s also about integrating a technology that can make these processes easier, giving you data that you can use to develop a marketing and sales generation strategy that can boost revenue and profitability.