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How to define marketing mix?

What definition would you give for marketing mix? What does marketing mix exactly mean?  Share this:Share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click ...

Why market segmentation is required?

I am trying to get my head around market segmentation and how it can be exactly applied and used. Do you think that market segmentation is required if a company wishes to optimize their ...

Is price discrimination ethical?

Do you think that price discrimination is ethical? Why would you say that price discrimination is not ethical and under what circumstances it can become unethical? Share this:Share ...

Is franchise a good idea?

Would you say that me franchise is a good investment? What are the advantages and disadvantaged of franchising? Are there things that I should be aware of before I invest? Share this:Share ...
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